90. Building Power Brands in Modern Optometry with Eugene Shatsman
In this episode of Nerdy Optometrist, I sit down with Eugene Shatsman, Managing Partner of National Strategic Group (NSG), to talk about what it truly takes to build a thriving, future-ready optometry practice.
With over 17 years of experience, Eugene is known for combining business strategy, consumer behavior research, and data-driven marketing to help practices grow smarter, not just bigger. Through NSG’s network of 100+ experts, he helps optimize everything from SEO and digital marketing to patient reactivation, reputation management, and growth strategy.
✨ In our conversation, we explore:
📈 Why marketing without strategy doesn’t work
🔎 The real role of SEO in patient acquisition
⭐ How online reviews influence modern consumer behavior
📬 Why patient reactivation may be your biggest missed opportunity
🔮 What leaders must prioritize to stay competitive in eye care
If you’re serious about practice growth, patient experience, and long-term sustainability in optometry, this conversation is for you.
We also wrap things up with a "This orThat" game segment, where Eugene shared his favorite picks.
To learn more about NSG visit: https://www.nationalstrategic.com/
LinkedIn: https://www.linkedin.com/in/eugeneshatsman/
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Disclaimer: The views expressed in this podcast are those of the hosts and guests and do not necessarily reflect the opinions of any affiliated organizations.
#Optometry #PracticeGrowth #EyeCareBusiness #HealthcareMarketing #SEOforDoctors #DigitalHealth #PracticeManagement #NerdyOptometrist
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